No matter what kind of marketing you do, keyword research can be essential to build traffic as well as establish ranking in the search engines. When you do keyword research, you can find better keywords to make your pay per click campaigns more effective. This in turn will help generate more targeted traffic to your website.
Also, if you have a blog, keyword research will help you determine how to tag your blogs and videos. By searching for key search terms you can dominate those Google pages to bring much more visibility to your blog. More visibility again equals more traffic.
To really get your blogged ranked quickly, though you need to provide those blogs with consistent, unique content. Although these articles can be about anything, if they are relevant to each the blog will rank better and generate more traffic. To be extra effective, if the titles of the articles are enhanced with keywords from your research, it will make the blog that much more "search-friendly" for the search engine spiders (what the search engines use to extract information from your blog).
An extension of this technique is to send your articles to distribution services. This generates links back to your blog or website, which the search engines look favorably on. Basically, the search engines want to see that you are a contributor not just to your blog, but also to the entire Internet.
Basically, in any technique you use, you need good keyword rich titles or tags. Having good keywords in press releases allows the press releases to be ranked more quickly. Likewise, tagging a video on YouTube or one of the other video services with effective keywords will also help it to rank better.
Ultimately, getting a higher ranking on various pages of Google will help to generate more traffic. If all the various elements of your marketing and blog are linked together, it will help your rank that much more. So decide what your central hub is going to be, whether it is a blog or a website, then use keyword research on articles, videos, etc. to quickly build that blog or website's ranking and generate massive traffic.
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