Online Traffic - New Trends, New Tactics, New Tricks - Some Things Never Change

Every website owner is constantly on the look-out for ways to attract more traffic to their site. There are hundreds of self-proclaimed Internet Gurus out there just waiting to take your money for the newest trends, tactics, and tricks all proclaiming to get you traffic and make you money overnight. Here's a few points to help you understand the REAL attraction factor and help you determine whether the newest stuff from all the "Internet gurus" might work for your site to increase your online traffic.

From traditional static sites to Social Marketing to Web 3.0 there are still a few basics you must keep in mind no matter where you do your marketing. Keeping the AIDA (attention, interest, desire, action) formula in mind with every marketing piece you create will definitely help your cause. Most importantly is the first A of the AIDA principle....

ATTENTION. You must attract Attention. There are basically two ingredients necessary to attract attention.

You must attract Attention. There are basically two ingredients necessary to attract attention.

1) The information you use to attract the attention must hit the emotional "hot buttons" of your target online traffic (your niche). The ad copy you use must boldly get the attention of your niche market and it must leave them wanting more. More of what? That depends on your target market.

You or the copywriter you hire must get to know your target market just like you'd know your best friend. What keeps them up at night? What are their greatest fears, needs, and desires?

One the emotional profile of your traffic has been determined, then simply turn the features/benefits of your product or service into the answer to their fears, needs, and desires. People online are mainly searching for one thing....What's In It for Me? Provide a real answer to that question and you'll see results.

2) Once you've created the copy you'll use to promote your site, that copy must be displayed in enough different places on the web to get the traffic you need. There are basically seven ways to drive the traffic to your website. They are e-mail, text ads, banners, co-registration, affiliate networks, pop-ups, and interstitials. Use these seven ways enough and guess what? You'll get traffic.

Does this take time? YES. Does this cost money? YES. Can concentrating on your potential buyer more than your products/services help you make more than you invest? YES.

There are some great tools available to help you market your website. As you evaluate each, just remember....some things never change.....Attract Attentions by focusing your ad copy on your market's emotional "hot buttons" desires, fears, needs. Place that copy in enough places, enough times, and your website traffic will increase...so will your profits.

Janet Smith, Freelance Copywriter Your Direct Mail & Online Copywriting & Consulting Solution For a free consultation janet@writersforyou.com.tld Article Source: http://EzineArticles.com/?expert=Janet_Smith