Website promotion is more than just simply making hyperlinks, search engine optimization, and blog posting. If you do all these things and wait to see the results, you will be surprise not because of the surge of visitors peeking at your website, but the dismal turnout of people responding to your promotional activities.
Why? What’s wrong with indiscriminate website promotion? Everything, because promotion is not just to make your website appear in a lot of places as much as possible. Promotion is more than frequency. It’s relevant frequency.
With this in mind, you should know the purpose of promoting your website. Is it a product, a service, a transaction, a deal or a job that they’re hunting? If so, how easily can they get these information or services? Is the website good for the eyes, user-friendly, and not hard to surf around? What makes your business or your website interesting, or unique from others that are almost similar in nature?
Again, you need to go back why you established a website. In the first place, knowing what you want to have is already halfway to successful website promotion. If your website has a purpose, a mission, and a specific goal that will make people’s lives easier, then your website is relevant. You are sending the message, each time that they will come across a link to your website, that that you do not only have to say something, but you have something important to say to visitors.
After you have resolved this concern, the next important step is to define the target market. Indiscriminate website promotion will be costly if you do not who you are most interested in inviting over to your website. Are you targeting high school students or young professional adults? Are you selling health supplements for people with arthritis? Is your market the middle class families looking for affordable rates of apartments in Iowa? Are you attracting the globe-trotting, trendsetting crop of society who are into luxurious living and high brow arts?
It’s not only the number of visitors you want to have, but visitors who are interested in your website and who would be very willing, with a bit of persuasion on your part, to do business transaction with, buy or sell products from or use the offering of your website.
Well, you might say that it’s good to have more people regardless of their background but hey, that would not do much good really. You might think that it will help run the word of mouth but, seriously, nobody would want to talk something that they’re not interested in. Be very clear on your target market and focus your attention there.
But don’t stop from just your own website promotion. You can even earn more money if your site becomes so popular that other websites would like to have links or product placement in your homepage. You can do this by imagining the lifestyle of your market, thinking of their needs and preference, and inviting websites that answer the needs of this market. You will not only have your own business flourishing, but you can enjoy fees from other "renting" websites that are relevant to your target market.
Read more on Lee Roper SEO Consultant.
By Lee Roper
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