There are many guides that surround specific opportunities online, whether that be affiliate marketing, product creation, AdSense, niche sites, blogs and PLR etc. However the major issue facing any website owner is that of traffic and how to maximize your opportunities when you receive visits to your site. Here we will discuss some key points that you need to consider.
1. It is vital that you update your site with new and fresh content, why? Well firstly if you have some one interested enough to come back to your site you want their interest to be maintained. Remember it can take several times for a visitor to become a buyer so you need to keep their interest stimulated.
With regards to the potential for new visitors, it is well known that the search engines love web sites that are updated frequently, hence the popularity in blogs for example. So to maintain a good page rank or position good quality and fresh content is essential.
2. Utilize your affiliates and jv partners by offering to place links to their sites and products and ask them to do the same for you. You could also advertise their products or service if these are related in some way to your niche but not in competition with your own product.
3. One of the most popular methods for getting repeat visitors is through the use of squeeze pages or by having an 'opt in' form on your web site. This works by offering discounts and special offers, in exchange for the visitors name and email address. You then communicate through a series of emails or possibly through a newsletter.
4. Whatever else you need to realize that your visitor's lead busy lives and may visit your site and under other circumstances may pay more attention, but due to time constraints leave without thinking. Help your potential customers by adding a link to your primary page with a script 'Book Mark or Add this site to your Favorites'.
5. If you have created the right impression, why not try and maximize this by adding a link 'Recommend this site to a Friend' in recent times the concept of tell a friend has become one of those understated but effective marketing methods and is well worth considering.
You provide the visitor with the opportunity of giving you 5 or so names and email addresses that can be sent a preformatted email message to the effect of "I thought you might be interested in this!"
6. How about some consistency, you've heard the term branding! So why not use consistent colors, logos and slogans and always provide a 'Contact Us' link on each page. Every time some one visitsone of your sites you will start to be recognized
7. Create 'Our Policies' page is not all about the legalities of running a web site, "no" this is also the opportunity to state what your own ethics and mission statement are with regards to how you see your customers and how you want them to be treated. Rather than hiding your policy statement make sure it is easy to see for your visitors and that they can have trust and confidence in you.
8. Have you ever visited a web page where you initially like the product, but for whatever reasons you have some doubts? Why not nip these in the bud by having a FAQ page, which addresses most of the doubts, and clarifies these issues about your product or your company. This meets things heads on and resolves most of the customer's doubts in their first visit to your site.
9. Spam is not helpful to any one, my inbox is full of unwanted emails and there is nothing more annoying to waking up to literally hundreds of unsolicited emails. So never spam a client, who has opted in for newsletters, with unsolicited emails. If they decide they want to 'opt out' of the mailings, be sure you act on this quickly and in a courteous manner. You never know your paths might cross again with another product or service at which point they may join again.
Remember to get repeat visitors you must have a product they are interested in that goes without saying, but you must create the right impression, look to secure your visitors name and email address and contact them with quality relevant information. If your taking steps to take care of your visitors experience hopefully in return they will take care of you.
Are you ready to maximize your sales potential? If you answered "Yes", find out how you can increase your sales by 40%, even when your visitors are leaving your site! "Yes" you heard me right! Find out how this is possible with your own Virtual Sales Employee.
Article Source: http://EzineArticles.com/?expert=Christopher_Raine
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